(NEWSCHANNEL 3) - What Black Friday is to the brick and mortar stores, Cyber Monday is to retailers on the retailers on the world wide web.
Newschannel 3 took a look at whether Monday is a day that local shoppers marked on their calendars.
The Black Friday crowds have come and gone from the malls and retail stores, but people looking for a deal won't need to brave the weather, they just need to go online for a great Cyber Monday deal, the question is if they will.
At Limonjello Coffee Shop in Holland, the tech savvy were plugged in and online, but holiday shopping didn't seem to be on their minds, and many were blissfully unaware that the internet's biggest shopping day, Cyber Monday, was here.
"No idea," said Rob Sackett of Holland when asked if he knew of Cyber Monday.
For Sackett, online shopping is convenient, but he's not driven to it.
"Overall it will usually save me money," Sackett said, "now that I've got a job, it's easier for me to find myself paying a little more to support the local areas."
Jeni Hansen is another Holland resident unaware of Cyber Monday. She says her online shopping is geared towards stores she can't find in West Michigan.
"The only place I ever shop online is maybe Moosejaw, since we don't have one here," Hansen said. "I like camping and hiking stuff and it's just kind of hard to drive to those stores."
Neither Sackett nor Hansen were surfing for online deals when Newschannel 3 caught up to them, and they both said that a day of crazy internet deals wasn't tempting.
Still, the National Retail Federation says 80 percent of online retailers will roll out the mega-deals on Monday, with shoppers snapping them up during the lunch hour.
"Sellers, especially online sellers and merchants, especially eBay sellers, they know the trends, they know what days most of the shoppers are going to be on," said Jim Griffith, and internet shopping expert. "A lot of our sellers, especially on eBay will hold off on their best deals until today."
Despite a sagging economy, the National Retail Federation says 172 million Black Friday shoppers hit the stores over the weekend. The guess is that shoppers spent an average of $373, more than in 2007, but experts are wory that sky-high sales won't last in the stores or online.
"We're still guardedly optimistic about this shopping season," said Griffith.
Black Friday sales in 2008 surpassed 2007's totals, but it remains to be seen whether Cyber Monday does the same.