An Israeli filmmaker's video of himself apparently making time run backwards is going viral online.
Messe Kopp filmed himself walking backwards while interacting with passers-by through the streets of Jerusalem.
Then he ran the film backwards - so that he appears to be going in the right direction but everybody else is in reverse.
It features a number of clever set pieces such as water spilling back into a bucket, cards jumping from the floor into his hand and champagne pouring back into the bottle.
Incredibly, the entire film was done in one take, Mr Kopp revealed.
"It took countless of hours to come up with the concept only two hours to shoot it. We got it all right on the second try," he said.
The resulting video has gone viral, attracting nearly two million views in just a few days.
"I just wanted to make something that would mess with your head," added Mr Kopp.
Click here to see how he made the video.