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Details on FDA's new anti-smoking campaign

Updated: Wednesday, February 5, 2014 |
Details on FDA
(NEWSCHANNEL 3) - The federal government is launching a new campaign aimed at keeping kids from getting hooked on cigarettes.

The campaign of TV, print, and Internet ads are aimed at things young people value--like their looks--and the message can, at times, be graphic.

The ads demonstrate the damage smoking does to teeth and gums, or to skin.

Another ad portrays smoking as a demanding bully that orders teens outside frequently and makes them pay up.

The FDA says more than 700 kids under the age of 18 pick up the habit every day.
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