The 2014 dawn of 'Politispeak' is nearly upon us Updated: Thursday, April 17, 2014 KALAMAZOO, Mich. (NEWSCHANNEL 3) - Over the next two-and-a-half years, there will be two major elections in this country.This fall we've got Governor's races, Congressional contests, local races and issues, and then in 2016, we pick a new president.Tonight in Tom's Corner, our Tom Van Howe says it's an exciting period not only because we see who who manages to win, but because of all the new "political speak" that comes along with it.=====================I know it's a little early--for me, anyway--to start talking election politics so early in the game.But these days, even while still on the on-ramp, we've got be be paying attention to notice the newly invented cute little words, phrases, and terms that are designed to give new meanings to old political positions.Here are some examples:For those who advocate drilling for oil in never-touched areas of Alaska--no longer say "oil drilling," say "energy exploration." One term conjures up a messy, dirty, spill-plagued, and environmentally destructive undertaking. The other a calm, rational, lab coat-and clip board operation that keeps everything spiffy clean.But they mean the same thing.The law that got passed during President Obama's first term--one that Republicans have fought every step of the way--is called the Affordable Health Care Act. But detractors have come to call it "Obamacare," or a "government takeover." The pejorative does seem to work wonders.My personal favorite? "Job creator." A term that came out of nowhere just a couple of years ago. You still hear it mostly on FOX News and from the likes of Limbaugh and Hannity. It refers to the rich and their corporations, who, of course, are people, too--who don't care so much about you as they do about their bottom lines.So instead of referring to them as "soulless and greedy multinational giants," it gets softened by calling them "job creators."Forget that they haven't been creating that many new jobs. But by calling them job creators, we place them in league with philanthropists. How nice.We soften the worries of "global warming" with "climate change."For the record, all the examples used so far are from one guy: the super-smart Republican pollster and consultant Frank Luntz.He writes 'em, they make a talking points list, and presto.So now we're heading into a huge 30-month election and campaign period. More money will be spent for and against candidates and issues than ever before. And we are certain to hear and buzz words and phrases--all designed to confuse reality--along the way.The key is to recognize them for what they are.In fact, the whole process could become a parlor game, making up your own as time goes by.Here are a few I came up with over the past couple of days:When referring to women who still don't make as much money as men while doing the identical jobs...let's romanticize the struggle by calling them "workplace pioneers." Gives you kind of an easy, peaceful feeling.To the fraction of one percent of us who will be spending untold sums of money on the coming elections, we could simply call them "free speech enablers." That way we won't be reminded that they can buy free speech in ways we can't compete with.And for those who continue waging war against "gay marriage" and "marriage equality," we can refer to them with a much more acceptable label of "gay agenda activists."Instead of talking about the desperate avoidance of giant potholes, just call it "selective motoring."It really doesn't take much to make something more negative or more positive. Give a try.Send me your best, and we'll air the best of those right here, sometime in October.Let's call it "Politispeak." Let the games begin.In this corner...I'm Tom Van Howe.