Breastfeeding world record attempt in Kalamazoo Updated: Friday, August 1, 2014 KALAMAZOO, Mich. (NEWSCHANNEL 3) - This weekend moms in Kalamazoo will be going for a world record for World Breastfeeding Week.It's called the "Big Latch On" and on Saturday dozens of moms are expected to be in Bronson Park, all breastfeeding at the same time.This is the second year Kalamazoo has participated in the event.Organizers are expected about 100 moms and their kids.They say it's a great way to bring attention to the importance of breastfeeding."It's a nice way to show your support for breastfeeding and get breastfeeding awareness out in the community," said Jennifer Nardi of the Southwest Mich. Breastfeeding Coalition. "Moms just need to feel like this is the normal way of feeding a baby. This is biologically the way that we're supposed to, we're made to do it and also just to be able to form a community with other people," said Nicole Reid of Birth Kalamazoo. The Big Latch On is happening for one minute all around the world from 10:30 to 10:31am on Saturday in Bronson Park.Registration begins at 9:30am and moms are asked to get there early.There will be booths with information for moms and goodie bags for those who participate.