Lawmakers question marketing of e-cigarettes

Updated: Thursday, June 19 2014, 10:10 AM EDT
Lawmakers question marketing of e-cigarettes story image
(NEWSCHANNEL 3) - Lawmakers are trying to stamp out the marketing practices of e-cig makers, to end what they say is a push to hook underage smokers with fruity, fun-sounding flavors like "cherry crush."

Boxer: "Are you marketing to children?"
Healy: "No I am not."
Boxer: "So who's attracted to cherry, berry, vanilla? Who's attracted to that? Adults?"
Healy: "Adult smokers."
Boxer: "They are? That's interesting."

That was Senator Barbara Boxer and Blue-Cigs President Jason Healy.

Healy, along with execs from NJoy, maintained through the hearing Wednesday that their advertisements are targeted to adults.

But senators say their practices are the same used by big tobacco years ago before a federal crackdown.

The Food and Drug Administration is currently considering regulating e-cigarettes as well.

Lawmakers question marketing of e-cigarettes
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