Bell's to unveil new 'Sparkleberry' at Kalamazoo Pride event
Updated: Monday, April 8 2013, 02:47 PM EDT
KALAMAZOO, Mich. (NEWSCHANNEL 3) – Bell's Brewery, Inc. will be unveiling a new beer at the 6th Annual Kalamazoo Pride event in June.
The two day event will begin at 5:00 on Friday, June 14th and everyone is encouraged to dress all in white.
The main event begins on the 15th at 2:00 p.m. with 75 vendors and food trucks.
Bell's new beer, called Sparkleberry, will debut at the event. It is a blend of Sparkling Ale and Raspberry Ale.
“Diversity is a vital component of our philosophy and this event reflects that as well as our continued support of organizations that work to strengthen our community and bring people together,” said Laura Bell, Marketing Director and co-owner of Bell’s Brewery.
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