WINTER WEATHER ADVISORIES remain for Van Buren, Kalamazoo, Calhoun, Jackson, Allegan, Barry, Eaton, Ottawa, Kent, Ionia, Muskegon, Montcalm, Oceana, and Newaygo counties from 1 AM until 4 PM Thursday afternoon.  Snow, sleet, and freezing rain develop shortly after midnight and prior to your Thursday morning commute.  Roads will be slippery; freezing rain and sleet ultimately transition to snow by late morning or midday Thursday.  Ice accumulations and the timing make this event impactful for all travelers.  Snowfall accumulations ... Holland to Lansing and north: 1" to 2" ... south of that line including Kalamazoo: less than 2/10" of ice, very little snow.

Stay with for your weather this afternoon and always!

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Apple knocks Coca-Cola from top spot

(NEWSCHANNEL 3) - Apple is moving up in the world. It's now the most valuable brand, knocking Coca-Cola from the top spot after a 13-year run.

That's according to a report from the consulting firm Interbrand, which pegs the tech giant's value at $98.3 billion, up 28-percent from last year's report.

Google rose to the number two spot.

Coca-Cola dropped to number three.

IBM and Microsoft rounded out the top five.