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Apple knocks Coca-Cola from top spot

(NEWSCHANNEL 3) - Apple is moving up in the world. It's now the most valuable brand, knocking Coca-Cola from the top spot after a 13-year run.

That's according to a report from the consulting firm Interbrand, which pegs the tech giant's value at $98.3 billion, up 28-percent from last year's report.

Google rose to the number two spot.

Coca-Cola dropped to number three.

IBM and Microsoft rounded out the top five.