WWMT - wwmt.com - Search Results The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available. Apple knocks Coca-Cola from top spot(NEWSCHANNEL 3) - Apple is moving up in the world. It's now the most valuable brand, knocking Coca-Cola from the top spot after a 13-year run.That's according to a report from the consulting firm Interbrand, which pegs the tech giant's value at $98.3 billion, up 28-percent from last year's report.Google rose to the number two spot.Coca-Cola dropped to number three.IBM and Microsoft rounded out the top five.