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Geico 'hump day' ad slogan banned from Conn. middle school

VERNON, Conn. (NEWSCHANNEL 3) - Geico's so-called 'hump day' commercial now has over 15 million hits on YouTube.

But school administrators at Vernon Center Middle School in Connecticut say students are taking it to a new extreme.

The school superintendent said some 6th grade boys started using the phrase so much that it's now banned in the school.

Teachers say it was disrupting classes, and it wasn't just happening on Wednesdays.