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New Special K ad takes the Internet by storm

(NEWSCHANNEL 3) - A new Special K cereal ad is taking the Internet by storm.

It's called Shut Down Fat Talk.

Creators noticed how often women complain about their bodies on social media.

So they collected 'fat talk' statuses and tweets and filled a fake boutique with them.

Most of the shoppers that entered the store were unnerved and shocked at first, but then said it was like a window into their own heads.

The point of the campaign is that feeling negative about your body isn't the right way to lose weight or even to live.