The National Weather Service in Grand Rapids maintains a LAKE EFFECT SNOW ADVISORY for Ottawa, Allegan, Van Buren, Kalamazoo, Berrien, Cass, and St. Joe counties until 9 PM.  An additional 1" to 4" of snow are possible on northwest winds of 15 to 20 mph; icy roads are verified by several road reports.  Please be careful traveling as lows dip into the teens tonight; wind chills will be in the single digits.  

Stay with for your weather tonight, this weekend, and always!

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The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

New Special K ad takes the Internet by storm

(NEWSCHANNEL 3) - A new Special K cereal ad is taking the Internet by storm.

It's called Shut Down Fat Talk.

Creators noticed how often women complain about their bodies on social media.

So they collected 'fat talk' statuses and tweets and filled a fake boutique with them.

Most of the shoppers that entered the store were unnerved and shocked at first, but then said it was like a window into their own heads.

The point of the campaign is that feeling negative about your body isn't the right way to lose weight or even to live.