10 AM Until 2 AM Saturday

The National Weather Service maintains a WIND ADVISORY for nearly all of West Michigan from 10 AM this morning until 2 AM Saturday morning.  45 mph gusts are likely inland while 50 mph gusts are possible at the Lake Shore.  This kind of wind is capable of bringing down tree branches and creating some power outages.  Obviously, we hope that doesn't happen.  Winds blow from the northwest this morning then from the north by midday and beyond.  Stay with for your weather today and always!

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WWMT - - Search Results

The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

New Special K ad takes the Internet by storm

(NEWSCHANNEL 3) - A new Special K cereal ad is taking the Internet by storm.

It's called Shut Down Fat Talk.

Creators noticed how often women complain about their bodies on social media.

So they collected 'fat talk' statuses and tweets and filled a fake boutique with them.

Most of the shoppers that entered the store were unnerved and shocked at first, but then said it was like a window into their own heads.

The point of the campaign is that feeling negative about your body isn't the right way to lose weight or even to live.