FREEZING RAIN ADVISORY is in effect this morning from 4 to 9 o'clock for all of West Michigan except the counties bordering Indiana.  Up to 1/10" of ice accumulation is possible, perhaps more near and north of I-96.  Slippery roads are likely, especially bridges, overpasses, and entrance/exit ramps.  Please be careful traveling through midday Saturday.  

Stay with for your weather this weekend, and always!

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The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

New Special K ad takes the Internet by storm

(NEWSCHANNEL 3) - A new Special K cereal ad is taking the Internet by storm.

It's called Shut Down Fat Talk.

Creators noticed how often women complain about their bodies on social media.

So they collected 'fat talk' statuses and tweets and filled a fake boutique with them.

Most of the shoppers that entered the store were unnerved and shocked at first, but then said it was like a window into their own heads.

The point of the campaign is that feeling negative about your body isn't the right way to lose weight or even to live.