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Ron Burgundy promoting Dodge Durango
(NEWSCHANNEL 3) - There's a new face promoting Chrysler's Dodge Durango SUV.
Will Ferrell's famous character Anchorman Ron Burgundy is promoting the vehicles.
Chrysler says Paramount Pictures traded Ferrell's work for promotion of the new movie in the ads.
Ferrell will play Burgundy in the Anchorman sequel, which comes out this December.