WIND ADVISORY

From 10 am today through 2 am tomorrow

The National Weather Service has issued a WIND ADVISORY for West Michigan, effective from 10 am today (Friday) through 2 am tomorrow. During the Advisory period, wind gusts of 40 to 50 mph are possible, with the strongest gusts likely near the Lakeshore. Stay with Newschannel 3 and wwmt.com for the latest weather updates.

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The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

Marketing efforts to uninsured youth ramp up

MIAMI (AP) - The so-called "young invincibles," are so important to the success of the Affordable Care Act that supporters and detractors are spending millions to reach them with racy ads, social media campaigns and celebrity endorsements.

The president is even asking their mothers to help in recruitment efforts.

The federal government and states running their own exchanges have launched marketing efforts for this crucial demographic of healthy young adults, but it's unclear if the messages are getting through.

Harvard's Institute of Politics recently polled about 2,000 young adults. The survey shows about 40 percent of people between the ages of 18 and 29 are on the fence about whether to sign up, with the rest split fairly evenly between those likely to enroll and those who probably won't.

Insurers are betting on their business to offset the costs of covering older, sicker Americans.