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Pure Michigan to roll out winter ads

LANSING, Mich. (NEWSCHANNEL 3) - It is almost officially winter, so get ready for snowy Pure Michigan ads to hit the airwaves soon.

The state's tourism campaign is getting ready to launch its winter advertising effort.

Travel Michigan says that TV, radio and billboard ads will start December 30th in the Midwest and parts of Canada.

The ads will run through the end of January.