WWMT - wwmt.com - Search Results The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available. New Year's Eve a big night for several reasonsWEST MICHIGAN (NEWSCHANNEL 3) - December 31 is a night marked on everyone's calendar for a variety of reasons."Tonight, we usually do about an entire weekend from Friday morning when we open to Sunday night when we close," said Shawn O'Donnell, with Smitty's Specialty Beverage. "An entire weekend's worth of business in one night."Liquor stores like Smitty's look forward to it all year. Even with mother nature being less hospitable than in recent years."On a normal night, you'll see 500 people; tonight we'll see 1,000 or more," O'Donnell said.But outdoor festivities may provide a little more elbow room than what you're accustomed to.The Grand Rapids ball drop in Rosa Parks Circle was noticeably more bare in the hours leading up to midnight.One young couple that spoke to Newschannel 3 was just one of many that was content to call it a night early and watch the ball drop from inside.