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New trend popping up on social media: 'Snow Challenge'

KALAMAZOO, Mich. (NEWSCHANNEL 3) - It's a trend popping up all over social media this winter.

The Snow Challenge requires stripping down to your underwear and jumping into the snow, usually face first.

Videos online show people doing it all over Michigan, including on the WMU campus.

Brady Rudesill says it was part boredom and the fresh snow that led to him to accept the snow challenge.

"I was thinking of the polar plunge and i was just wondering how soft the snow was," says Rudesill.

And now he says the video of his frosty belly flop has been viewed hundreds of times online.

He says he didn't even know that so many other people were doing the same thing, posting their videos on social media...

"I didn't see it, I just wanted to do itI don't have a computer," says Rudesill.

Rudesill is from Portage and the state of Michigan seems to be leading the way in the snow challenge. We found videos online from Detroit, Flint, Burton and the WMU campus. Most times it's just a quick sprint out the front door and back in before theres frostbite in some bad places.

"You have to worry about frostbite and it can happen so quick especially with the wind chill we're seeing and the exposed skin and if it's wet, it can happen a lot quicker than dry skin," says Borgess ER Physician Dr. Eric Blackwell.

Blackwell warns there could also be slip and fall injuries and cuts from the ice.

Even Rudesill who's already taken the snow challenge, says even he wouldn't recommend it.

Other videos of the 'game'