FREEZING RAIN ADVISORY is in effect this morning from 4 to 9 o'clock for all of West Michigan except the counties bordering Indiana.  Up to 1/10" of ice accumulation is possible, perhaps more near and north of I-96.  Slippery roads are likely, especially bridges, overpasses, and entrance/exit ramps.  Please be careful traveling through midday Saturday.  

Stay with for your weather this weekend, and always!

Breaking Weather Map #1
Breaking Weather Map #2
Breaking Weather Map #3
Breaking Weather Map #4

WWMT - - Search Results

The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available.

W. Mich. company launches new light pole display device

KALAMAZOO, Mich. (NEWSCHANNEL 3) - A West Michigan company is launching a new light pole display that could help save towns and businesses thousands of dollars.

It's called the Flag Trax Street Flag system, built by Consort Display Group of Kalamazoo.

The system lets you mount custom flags on light poles as an alternative to street banners.

Because the flags can be changed from the ground after installation, businesses can change the signs without having to hire a bucket truck, which will save time and money.